Technology, Information, Experience Design… Helping you get it.

Ray DeLaPena

ray@raydel.net | 646-217-8225 | 91 Woodhull St, Brooklyn, NY 11231 | www.raydel.net

Work History

2008 – Madison Performance Group, New York, NY

Information architecture, interaction design, comparative research, business & systems analysis for:

• Customer facing e-commerce inventory and fulfillment systems
• Online education and incentive programs
• Corporate web-based performance & rewards programs
• Debit card transaction systems
• Customer service and issue tracking

2008 Consultant, Merrill Lynch, New York, NY

Technical documentation, comparative research, interaction design, information architecture for:

• Infrastructure reorganization to conform to ITIL standards.
• Issue tracking and processing procedures.
• Online training and knowledgebase.

2006-08 Founder, RayDel LLC, New York, NY

As “Personal Technologist,” helped people and small businesses understand and use technology, including:

• User experience design
• Technology consulting
• Technical writing

2000-06 UX Architect, VersiDoc/Director Client Services, World Copy, New York, NY

Created and managed virtual service bureau specializing in litigation document production.

Service design, interaction design, and information architecture for:

• Internet-based document scanning, printing and hosting system
• Distributed OCR, OMR, image conversion farm
• Touch-screen scanning system integrated with standard multifunction devices
• Interactive production-floor management tool

1997-99 Consultant (MCSE), Paperless Office Enterprises, New York, NY

Provided technology solutions for paper-intensive processes.

Information architecture, interaction design, systems analysis, installation, documentation, support for:

• E-commerce system for Humanitees
• Fax routing system for Citibank
• Video catalog and retrieval system for Bloomberg
• Mail processing system for CMS
• Litigation document production systems for top NYC law firms
• Loyalty and reporting systems for Hotel Revmax

Education

1991-1995 Pennsylvania State University, State College, PA

BA, Philosophy

• Concentration in human perception, understanding, and values.
• Participated in the Science, Technology and Society program.
• Studied with Ivan Illich (Author of Deschooling Society, In the Vineyard of the Text, Tools for Conviviality).

2009 School of Visual Arts, New York, NY interactiondesign.sva.edu

Continuing Education

• Interaction Design Summer Intensive
• Visual Storytelling Through Comics: Theory and Practice workshop with Scott McCloud

2009 DelveNYC, Brooklyn, NY www.delvenyc.com

DelveUI – Master class in user interface design.

Professional Associations

• Interaction Design Association (IxDA – http://www.ixda.org/)
• Information Architecture Institute (IAI – http://www.iainstitute.org/)
• Usability Professionals Association (UPA – http://nycupa.org/)
• UX Book Club NYC (Organizer http://uxbookclubnyc.ning.com/)
• VizThinkNYC (Organizer – http://nyc.vizthink.com/)

Areas of Expertise

• User Experience Design
• Information Architecture
• Interaction Design
• Business and Systems Analysis
• Technical Writing
• Visualization of Processes and Information

Tools & Technology

• MS Office Suite
• Visio
• iRise
• Adobe Creative Suite
• HTML/CSS
• WordPress, Joomla, Drupal
• Pen & paper/sketches

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